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How Alex Canter Raised $18 Million to Make Online Ordering Easier Across the Nation with Ordermark

How Alex Canter Raised $18 Million to Make Online Ordering Easier Across the Nation with Ordermark

On today’s episode of Gritty Founder, Kreig Kent talks with Alex Canter about how he built and grew Ordermark. Alex shares valuable advice on getting out of your comfort zone and the importance of finding mentors and a community of entrepreneurs.

Alex is a restaurant industry innovator, in-demand speaker, and passionate advocate for restaurant operators and workers. He was raised in the kitchen of the world-famous Canter’s Deli in Los Angeles, where he and his team invented Ordermark. A fourth-generation restaurateur, the restaurant business has been in Alex’s blood for over 85 years. In addition to being the visionary and leader of Ordermark, Alex is active with the Techstars network and enjoys mentoring other restaurant technology entrepreneurs. A 2019 recipient of the Forbes 30 Under 30, Alex has previously led several technology ventures.

Some Questions Kreig asks Alex:

– When did you realize you wanted to start something of your own? (6:44)
– What are some ideas that you worked on that didn’t work out? (10:49)
– Where are you guys with Ordermark right now, and tell us about the company? (18:03)
– What are some key lessons you learned from taking Ordermark through an accelerator program? (22:21)
– What advice would you give yourself that early-stage founders can learn from? (24:22)

In This Episode, You Will Learn:

– About Alex’s background and how he became an entrepreneur (4:20)
– How Alex started Ordermark (18:03)
– The importance of finding mentors and a community of entrepreneurs (22:21)
– Get out of your comfort zone, and don’t be afraid to lean into things that are uncomfortable (24:28)
– Mindset and attitude are more important than experience when hiring (25:24)

Connect with Alex Canter:

Twitter
Ordermark

See Also

Also Mentioned on This Show…

Alex’s favorite quote:
“Do one thing every day that scares you.”

Alex’s book recommendation:
Mindset by Carol S. Dweck

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