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How Eugenio Pace Built Auth0 into a Billion Dollar Company in Less Than Seven Years

How Eugenio Pace Built Auth0 into a Billion Dollar Company in Less Than Seven Years

On today’s episode of Gritty Founder, Kreig Kent talks with Eugenio Pace about how he built and grew Auth0 into a billion dollar company. Eugenio Pace shares valuable advice on taking risks, building a great team, and the importance of being optimistic in life.

Eugenio Pace is co-founder and CEO of Auth0, a company that provides an authentication and authorization service for application builders. Before Auth0, Eugenio worked for Microsoft’s Developer Division. A native from Argentina, he now resides in the Pacific Northwest with his family. He is an electrical engineer and enjoys traveling, weightlifting, history, philosophy and boat building.

Some Questions Kreig asks Eugenio:

– What made you want to take a gamble on starting a startup after working 13 years at Microsoft? (17:20)
– How did you come up with the idea for Auth0, and what were the initial few months like? (21:19)
– What do you think is the most important ingredient for a founder? (44:03)
– What are some things that if you had not fixed initially, your business venture with Auth0 would have probably died? (47:36)
– What is one message you want listeners to take away from your journey as an entrepreneur? (57:25)

In This Episode, You Will Learn:

– About Eugenio’s background and how he became an entrepreneur (4:32)
– You’ll always regret the things that you don’t do and never try (18:02)
– How Eugenio found his cofounder and started Auth0 (21:33)
– Opinion is not fact (30:51)
– Building a great company is a journey, not a destination (44:07)
– The importance of building a great team (47:38)
– Why you should welcome the obstacles you encounter in life (51:01)
– Appreciate what you have in the moment (54:23)
– Feedback and educating yourself is valuable, but nothing replaces the importance of doing (57:37)
– Our most precious resource is time (01:02:46)
– Question all assumptions (01:03:49)

Connect with Eugenio Pace:


See Also

Also Mentioned on This Show…

Eugenio’s favorite quote:
“The impediment to action advances action. What stands in the way becomes the way.” ―Marcus Aurelius

Eugenio’s book recommendation:
The Advantage by Patrick M. Lencioni

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