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How John Higley Is Saving the Water of the World with EQO

How John Higley Is Saving the Water of the World with EQO

On today’s episode of Gritty Founder, Kreig Kent talks with John Higley about how he started EQO. John shares why zebra mussels are a huge problem and what his team is building to prevent them from spreading.

Founder of EQO, John honed his skills in cancer research. Now he’s using that technology to protect and save the environment.

Some Questions Kreig asks John:

– What are zebra mussels? (7:02)
– What happens when zebra mussels are out of control? (7:57)
– What is the big vision for EQO? (18:36)
– Can you turn this into a billion dollar company? (30:49)
– You built a solid company with product-market fit and paying clients, why did you decide to raise money? (37:38)
– What drives you as an entrepreneur? (40:28)
– What do you look for in a candidate you are interviewing? (46:57)

In This Episode, You Will Learn:

– About John’s background, how he became an entrepreneur, and why he started EQO (4:15)
– What zebra mussels are and why you should care about them (7:11)
– How EQO services work (25:39)
– Be coachable and humble enough to listen to other people (42:36)
– Never work with friends (44:24)
– Hire carefully. There is no room for drama in an early stage company. (47:03)
– There is no such thing as a self-made person (52:38)

Connect with John Higley:


See Also

Also Mentioned on This Show…

John’s favorite quote:
“All truth is simple … is that not doubly a lie?” ―Friedrich Nietzsche

John’s book recommendation:
Call Me American by Abdi Nor Iftin

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