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How Julie Fredrickson, Co-Founder and CEO of Stowaway Cosmetics, Built a Premium Cosmetics Brand

How Julie Fredrickson, Co-Founder and CEO of Stowaway Cosmetics, Built a Premium Cosmetics Brand

On today’s episode of Gritty Founder, Kreig Kent talks to Julie Fredrickson about her journey as an entrepreneur and how she started Stowaway Cosmetics. Julie shares valuable advice on running lean and the importance of focusing on your business model and generating revenue.

Julie Fredrickson is the Co-founder and CEO of Stowaway Cosmetics. With a background in e-commerce and digital marketing, Julie has worked in house as a brand managers at Ann Taylor and Equinox and with brands as diverse as Gap Nike, and Pepsi.

Some Questions Kreig asks Julie:

– How did you get Stowaway Cosmetics off the ground? (20:54)
– Why did you decide to raise venture capital for this business in particular? (32:36)
– How did you get traction and your first few customers? (38:21)
– What are some characteristics that you think are important for founders? (49:42)
– What advice would you give yourself if you could go back to the time before you started your first company? (53:41)

In This Episode, You Will Learn:

– How Julie got her start in entrepreneurship (4:48)
– The importance of PR. If you build it, they may not necessarily come. (38:27)
– Don’t over hire. Every hire is a failure to automate. (44:36)
– Figure out how to do it, and learn to do it yourself. (50:02)
– It’s going to be so much harder than you think. (53:49)
– Starting a company is like riding a roller coaster. (55:23)
– Focus on your own journey (57:31)

Connect with Julie Fredrickson:

Twitter
Stowaway Cosmetics

See Also

Also Mentioned on This Show…

Julie’s favorite quote:
“F you pay me.”

Julie’s book recommendations:
The Expanse Book Series by James S. A. Corey
The Five Dysfunctions of a Team by Patrick Lencioni

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