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How Steli Efti Started as a 17-Year-Old Entrepreneur And Eventually Built a Multi-Million Dollar CRM Software Company

How Steli Efti Started as a 17-Year-Old Entrepreneur And Eventually Built a Multi-Million Dollar CRM Software Company

On today’s episode of Gritty Founder, Kreig Kent talks with Steli Efti about his journey as an entrepreneur. Steli talks about the importance of persistence, being able to pivot, and taking small steps consistently when building a product.

Steli Efti is the co-founder and CEO of Close. He’s Silicon Valley’s most prominent sales hustler, a YC alumni, advisor to several startups and entrepreneurs and the author of “The Ultimate Startup Guide To Outbound Sales”.

Some Questions Kreig Asks Steli:

– How did you learn about entrepreneurship? (5:21)
– At what point did you decide you had an idea you wanted to pursue? (14:07)
– What was the most important lesson you learned from building a product? (26:14)
– How many companies did you call before deciding this was something you were definitely going to pursue? (42:57)
– How did you guys decide you were going to build software to enable everything that you wanted to do? (50:37)

In This Episode, You Will Learn:

– About Steli’s childhood and how he became an entrepreneur (1:52)
– How Steli started his first business (14:16)
– When Steli learned money wasn’t as important or fulfilling as he thought (18:47)
– About the second business Steli started, which was a dvd rental chain similar to Redbox (19:53)
– About Steli’s third company which was an online educational platform (23:50)
– Why Steli’s third company failed and the importance of taking small steps consistently when building a product (26:25)
– How Steli founded the company Close.io (35:28)
– How Close.io pivoted multiple times to become the company it is today (37:06)
– The importance of choosing how you react to the cards you’re drawn in life (1:04:14)

Connect with Steli Efti:

Twitter
Close

See Also

Also Mentioned on This Show…

Steli’s favorite quote:
“The problem is you think you have time.”

Steli’s book recommendations:
Wherever You Go, There You Are by Jon Kabat-Zinn
The PayPal Wars by Eric M. Jackson

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