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How Wade Foster built Zapier to $50 Million in ARR with Over 3 Million Users

How Wade Foster built Zapier to $50 Million in ARR with Over 3 Million Users

On today’s episode of Gritty Founder, Kreig Kent talks with Wade Foster about how he built and grew Zapier. Wade shares valuable advice on building a SaaS company, having empathy with customers, and managing customer feedback when building a product.

Wade Foster is the CEO and co-founder of Zapier, a workflow automation and productivity software used by over a million people.

Some Questions Kreig asks Wade:

– What was the first Zap that you created? (7:03)
– At what point did you decide to move to Silicon Valley? (8:56)
– How do you use Zapier? (11:34)
– Did you always envision the company would be remote? (15:12)
– What is some advice you can give founders who are building SaaS companies? (17:25)
– If you could go back in time, what advice would you give yourself to help you move faster? (28:53)
– What characteristics do you think are important for entrepreneurs? (31:55)
– How did you feel when you got your first paying customer? (34:53)

In This Episode, You Will Learn:

– How Wade and his cofounders started Zapier (4:29)
– No one will tell you what the right answer is, you have to figure it out. (17:32)
– About managing customer feedback (19:05)
– The importance of persistence and empathy (32:09)
– The story of how Zapier got accepted to YC (36:59)

Connect with Wade Foster:


Also Mentioned on This Show…

Wade’s favorite quote:
“If you want to go fast, go alone. If you want to go far, go together.” ―African Proverb

Wade’s book recommendation:
The Four Steps to the Epiphany by Steve Blank

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