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The Inner Workings of a Wedding Cake and Mini Truffle Bakery Business with Melanie Moss of Mini Melanie

The Inner Workings of a Wedding Cake and Mini Truffle Bakery Business with Melanie Moss of Mini Melanie

On today’s episode of Gritty Founder, Kreig Kent talks with Melanie Moss about how she started Mini Melanie. Melanie shares the importance of knowing your customers and competition when finding product-market fit.

Melanie Moss is the Founder and Pastry Chef of Mini Melanie, a Brooklyn-based desserts company specializing in mini cakes and chocolate truffles. Melanie started her business after working as Pastry Chef at two of New York City’s most celebrated restaurants, Babbo and Blue Hill at Stone Barns. Founded in November 2014, Mini Melanie is a Michelin-recommended bakery built for the modern lifestyle with its mini confections and its mobile first convenience.

Some Questions Kreig Asks Melanie:

– How did you come up with the idea for Mini Melanie? (8:54)
– How did you come to the realization that you needed to pivot? (11:06)
– After the pivot, how did you know it was the right direction? (12:56)
– How did you get your first few customers? (16:27)
– What is some advice you would give to founders who are in the early stages of their company and haven’t really found product market fit yet? (18:14)
– What has been the lowest point in this business for you? (24:52)
– What is some advice you can give to someone who wants to start a business but is not sure what they want to build? (28:42)

In This Episode, You Will Learn:

– About Melanie’s background and why she started Mini Melanie (4:58)
– The importance of knowing your customer and being willing to pivot if necessary (8:59)
– How Melanie changed her product in order to stand out from the competition (11:32)
– How Melanie tested her product and got feedback (13:15)
– Do your research on your competitors (18:48)
– How Melanie grew the business without raising money (20:11)
– How to mend relationships when you’ve disappointed customers (25:07)

Connect with Melanie Moss:

Mini Melanie

Also Mentioned on This Show…

Melanie’s favorite quotes:
“A party without cake is just a meeting.” ―Julia Child
“Life itself is a proper binge.” ―Julia Child

Melanie’s book recommendation:
Shoe Dog by Phil Knight

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